The partnership between Rinnovabili and CONOU, the National Consortium for Used Mineral Oils, represents the natural evolution of a long-standing communication relationship aimed at spreading national best practices in the circular economy. CONOU is the first environmental agency dedicated to collecting and managing used mineral oil, a waste product that, through its supply chain, is transformed into a new lubricating base. This ongoing commitment has made the Consortium’s results unique in Europe. Educating about sustainability and showcasing the positive outcomes of its activities, amplifying its online dissemination is the central objective of the partnership with Rinnovabili.